How to start a successful carpet cleaning business

start your own cleaning business with ease from home

As more city and suburban areas expand, this can have an impact on business growth. The cleaning business industry is one of those business sectors that can receive a jump in growth due to growing population and urbanisation. The cleaning business industry is a big industry with several segments. Not all cleaning businesses specialise in all cleaning applications. A carpet cleaning business is one such specialised segment.

When you specialise in a cleaning business segment, such as “carpet cleaning” you are seen as the industry expert on the cleaning matter at hand. Ask yourself, if you had to have your carpet cleaned, would you go with the carpet cleaning business or the cleaning business that does it all? Most of us would choose the business that specialises in what you actually need to be done.

Starting a carpet cleaning business is a great way to work for yourself, set your own hours, start with minimal investment and select your clients from a wide market, including residential, commercial and industrial customers.

If you or someone you know is looking to start a carpet cleaning business in the present day market, consider the following issues:

  • There are some common factors to be successful in any business such as passion, hard work, having an optimistic nature, network building, managerial capability and most importantly business sustainability. No matter if you are starting a carpet cleaning business or any other type of business, no-one but yourself is there to keep you accountable, so ensure you have the right attitude when approaching your start-up.

  • Initial research is key. If you have found this blog, most likely you are in the research stage in starting your carpet cleaning business operation. Key areas of research include best practice cleaning mechanisms, cleaning equipment, such as the right carpet cleaning machines, business competitors, your market size and rules & regulations.

  • A carpet cleaning business is a cleaning machine based business. Proper selection of carpet cleaning equipment can give a competitive advantage. For example, if you have a machine that can wash, scrub, steam and dry all floors, then you can also charge a premium for your service since you are providing a 4 in 1 job.

  • Will you be running your business alone or will you need employees? Find out which are the most cost effective and efficient avenues to finding the right employees and work out what sort of training system you will have in place for new staff. Also, it’s wise to have cleaners on call in case a job becomes bigger or a cleaner falls through at the last moment.

  • In today’s world, no-one knows your business unless you are online. Having a website isn’t just for the sake of having one. These days, if you don’t have a website, it reflects on the professionalism and credibility of your brand. Customers do their research online, look up referred companies and lots more. Ensure you have a simple and mobile friendly website.

  • Marketing and branding is one thing, but nothing beats great customer service. If you are providing a quality and sophisticated cleaning service using quality carpet cleaning machines, combined with a professional manner and a streamlined service, then this will set you apart from your competitors.

  • You should target both commercial carpet owners and residential carpet owners. It some cases, a different machine may be needed for larger commercial carpets, but the same cleaning techniques should still apply. Learn the different spots, stains and carpet cleaning requirements for commercial businesses vs residential homes.

  • The location is a key factor. Work out where your customers live or are located. Ensure this area is big enough for your business. Take into account travel time, petrol costs etc. These should all be factored into your budget.

  • You can start a carpet cleaning business on a small scale but your focus should be on making and increasing your business profit. No matter if you’re a one man band or have a team of 20, the key to a successful cleaning business is watching your cash flow. To grow you should have more money flowing into the business than out. Record outgoings such as wages, labour time, petrol and vehicles against incoming revenue.

To find out more about Duplex’s start a carpet cleaning business packages go to our website or call us on 1800 622 770.

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